Green Marketing: More than Just a Trend, Green Marketing Works
Posted by Kelly
What can Green Marketing campaigns do for your business? Besides the environmental impact and clean conscience, it just makes good business sense. More and more marketers are making an effort to give their companies a greener image in order to capture consumers. People are concerned about the environment and want the products they buy to reverberate that message. Market research reflects this: what started as a trendy buzzword in 2007 and 2008, has shown proven results and continues to gain momentum in 2009. But don’t just take our word for it. See what others are saying:
All About Business: “Advertising and Marketing Trends in 2009″
Great article discussing this years’ marketing trends points to green marketing as it continues to grow in 2009.
MarketingCollege.blogspot.com: “Marketing Trends: Green Marketing”
“The spoils earned by the providers who commit now to a greener earth will be the chance for increased sales and profits. The market is ready for this message. Go green or watch your business turn black and go up in smoke.”
MarketingCharts.com: “Marketing Executives Identify Top Marketing Trends, Concepts in 2008″
This article recognizes green marketing as an important emerging concept, and identifies it as “the trendiest marketing buzzword” for last year.
SearchInfluence.com: “Tweet and Grow Rich-Identify and Amplify Your Ideal Followers”
While this article doesn’t focus so much on “green” marketing, it is worth pointing out that Social Networking is not only a trendy buzz word, it is a low cost (the only real investment here is time) and a paper-free way to advertise, making it very friendly to the environment. Be sure to find Sprouts Facebook page and @SproutsInc on Twitter to follow our regular updates!
One Response to “Green Marketing: More than Just a Trend, Green Marketing Works”
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July 7th, 2009 at 11:10 am
Thanks for the great ideas here… I’ve bookmarked this so I can refer to it in the future. Very cool!